About Us

Since our establishment in Tanta, Egypt, in 2007, we have been rooted in this land, growing from a factory dedicated to women’s underwear into one of the leading source manufacturers of mid-to-high-end intimate apparel in the Middle East. Our journey began with a simple belief: intimate wear should be the body’s most trusted companion. For seventeen years, we have remained true to this commitment, weaving Egypt’s refined craftsmanship and our relentless pursuit of comfort into every product.

Scale & Heritage:
Located in a modest town in Tanta, Egypt, our self-owned modern production base has grown increasingly sophisticated. With a founder who holds a chemical engineering background, we possess a deep understanding of yarn, cotton, fibers, knitting techniques, and dyeing processes—far beyond industry standards. In our early years, we even controlled production from the yarn-spinning stage, and this commitment to the source became the cornerstone of our exceptional quality.

We are more than manufacturers—we. We are innovators. As the first factory in Egypt to introduce and master seamless bonding technology, we launched a revolutionary “seamless” underwear line. This innovation eliminates friction and pressure marks from traditional stitches, offering consumers a second-skin feel that redefines comfort standards across the Middle East.

Core Product Advantages:

Seamless Comfort:

Our signature technology creates a smooth, stitch-free, mark-free wearing effect.

Lightweight & Breathable:

Premium fabrics ensure superior breathability and skin-friendly comfort for all-day wear.

Minimalist Style:

Modern design aesthetics—simple, elegant, and versatile for both daily and home settings.

Health & Safety:

We treat intimate apparel as personal protection, choosing safe and eco-friendly materials to ensure peace of mind with every wear.

Diverse Brands Serving Global Markets

Recognizing diverse market needs, we created Nawa3em, 365Day, and [Third Sub-Brand Name]—three sub-brands with different styles and positioning to meet the unique preferences of domestic and international consumers.

From Egypt to the Middle East and across the globe, our products carry not just style—they carry the excellence of Egyptian craftsmanship, bringing trusted comfort into millions of wardrobes.

Heart for the Community — Empowering & Giving Back

Our factory is part of the community, and our employees are our family. We actively provide stable job opportunities and skills training for local residents—especially women—helping them achieve financial independence and contributing to community development. Our founder believes: “Caring for our employees is just as important as caring for our products.” This sense of responsibility has become part of our corporate culture, infusing warmth into every product we create.

Choosing Us Means Choosing a Partner You Can Trust

Not only will you receive high-quality apparel, but you will also gain a reliable partner with 17 years of deep industry experience, committed to delivering comfort you can trust, day and night.

We welcome you to explore our brand story and product collections.

Our Mission

Our mission is clear: to make every piece of intimate apparel a source of comfort, confidence, and reassurance. We aim to craft high-quality essentials that blend comfort, beauty, and superior craftsmanship—made in Egypt for the world. To us, comfort should never be a luxury—it should be an everyday certainty.

We believe that good intimate wear empowers people with inner strength, confidence, and ease. And this strength is now reaching consumers far beyond Egypt.

Why Choose Us

Choosing us means choosing more than a product—you choose a partner who is reliable, consistent, and committed.

17 Years of Expertise

Since 2007, we have maintained strict standards from yarn and fabric to finished garments, giving us a quality advantage from the source.

Industry-leading Seamless Technology

As the first in Egypt to master seamless bonding, we eliminated stitch friction and set a new benchmark for comfort in the Middle East.

Fully-Owned Modern Factory

With complete control over material selection, dyeing, production, and inspection, we ensure traceability, stability, and long-term quality.

Safe, Eco-Friendly, Skin-Friendly Materials

We adhere to strict Middle Eastern and international quality standards, ensuring every intimate garment is safe for daily wear.

Multi-Brand Strategy for Diverse Markets

Through Nawa3em, 365Day, and a third upcoming sub-brand (e.g., Flex iSOFT / Barely You / Seam Pure), we meet the preferences of different age groups, lifestyles, and aesthetics.

Strong Production Capacity & Flexible Fulfillment

From large wholesale orders to flexible replenishment, we provide stable, efficient supply chain support across the Middle East.

Responsible Corporate Values

We continuously uplift our community by creating jobs and training opportunities, especially for women—because we view business as a balance of quality, responsibility, and care.